One of the primary benefits Fallon Worldwide receives by being owned by the holding company Publicis Communications is
A) access to competitive intelligence from its competitors that are owned by the same firm.
B) an ideal portfolio of high-profile clients.
C) an increased reputation for being a socially responsible company.
D) an ability to rebrand to more closely align with new objectives.
E) useful research on a scale that is not available to a small company.

Question

Quizplus · Accepted Answer

Being part of a larger holding company like Publicis Communications provides Fallon Worldwide access to extensive research resources that are typically not available to smaller companies, allowing them to benefit from economies of scale in research and development.

One of the Primary Benefits Fallon Worldwide Receives by Being