Fallon Worldwide's planning process for an advertising campaign typically begins with the discovery of
A) a social media pattern.
B) competitors' shortcomings.
C) a "human truth" based on research.
D) a new mission statement for the client.
E) brand initiatives that are unique.

Question

Quizplus · Accepted Answer

Fallon Worldwide's planning process often starts with identifying a "human truth," which is a fundamental insight about human behavior or motivation, derived from research, that can inform and inspire the advertising campaign.

Fallon Worldwide's Planning Process for an Advertising Campaign Typically Begins