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In a Marketing Communication Context, the Message Refers to

Question 38

Multiple Choice

In a marketing communication context, the message refers to


A) product information regarding benefits and usage from receiver to the sender outside the channel of communication.
B) the slogan or tagline of a specific product.
C) proprietary information linking a specific product to a promotional campaign.
D) the information sent by a source to a receiver during the communication process.
E) a television or radio commercial from the buyer to the seller.

Correct Answer:

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