In the communication process, the viewers of a NASCAR race who see a TV commercial advertising P&G's Old Spice High Endurance antiperspirant are called
A) decoders.
B) the target market.
C) wasted coverage.
D) receivers.
E) encoders.
Correct Answer:
Verified
Q38: In a marketing communication context, the message
Q39: In a marketing context, all of these
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