Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99. The newspaper instead printed the price on the coupon as $29.99. Consequently, no customers came in to buy cookies using the coupon. The factor working against effective communication between Mary and her target market in this case was most likely

Question

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The incorrect price printed in the newspaper ad represents "noise," which is any distortion or error in the communication process that prevents the message from being received as intended.

Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon