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The Marketing Manager from a Heavy-Equipment Manufacturer in Dallas, Texas

Question 64

Multiple Choice

The marketing manager from a heavy-equipment manufacturer in Dallas, Texas, was attending an international trade show in Japan. There were many prospective customers from different countries who seemed interested in the firm's product. However, they had difficulty following the manager's explanations of product features due to his heavy Texas drawl. In this case, the accent would be considered


A) an encoding error.
B) a decoding error.
C) culture shock.
D) noise.
E) distortion.

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