Each Year, Advertisers Spend Millions of Dollars During the U

Each year, advertisers spend millions of dollars during the U.S. Super Bowl football game broadcast. These marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest spectacle. Unfortunately, during the advertisements, many viewers might dash to the kitchen for a sandwich and a soda and do not see or hear the persuasive promotional messages of the advertisers. The desire for food and drink is an example of ________, which inhibits effective communication.

A) distraction
B) diversion
C) ineffective encoding
D) information overload
E) noise