Figure 18-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled B represents

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a sales representative and a consumer, which is often depicted as a distinct promotional element in marketing diagrams.

Figure 18-2 -To Communicate with Consumers, a Company Can Use One or One