Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teenage boys who don't watch much TV. P&G handed out samples at skateboarding events and sponsored a contest for the "high school football player of the year." P&G emphasized which promotional element in this example?
A) sales promotion
B) advertising
C) personal selling
D) public relations
E) word of mouth
Correct Answer:
Verified
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Q130: Which of these is a weakness of
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