Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle?

Name: Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the promotional objective is to persuade consumers to choose the product over substitutes as the market becomes more competitive.

Persuading the Consumer to Buy the Product Rather Than Substitutes