The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, ________, and ancillary services.

Question

Quizplus · Accepted Answer

The three specific characteristics to consider in the promotional mix are complexity, risk, and ancillary services. Risk is important as it influences the consumer's decision-making process and the type of promotional strategy needed.

The Proper Blend of Elements in the Promotional Mix Depends