Pharmaceutical companies now spend more than $9.6 billion annually on ________ prescription drug advertising to complement traditional personal selling and free samples directed only at doctors. This combines a pull strategy with a push one.

Question

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Direct-to-consumer advertising is a strategy where pharmaceutical companies market their products directly to consumers, complementing traditional methods aimed at doctors. This approach combines a pull strategy (attracting consumers) with a push strategy (targeting doctors).

Pharmaceutical Companies Now Spend More Than $9