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In the Postpurchase Stage of the Consumer Journey, Advertising and Personal

Question 190

Multiple Choice

In the postpurchase stage of the consumer journey, advertising and personal selling help


A) reduce the need for personal contact.
B) support the public relations element, which plays a major role.
C) sales discounting requirements.
D) reduce the buyer's postpurchase anxiety.
E) shorten the time consumers take to adopt a product.

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