In the postpurchase stage of the consumer journey, advertising and personal selling help
A) reduce the need for personal contact.
B) support the public relations element, which plays a major role.
C) sales discounting requirements.
D) reduce the buyer's postpurchase anxiety.
E) shorten the time consumers take to adopt a product.
Correct Answer:
Verified
Q185: In the prepurchase stage of the consumer
Q186: When employing a push strategy, a manufacturer
A)
Q187: In the purchase stage of the consumer
Q188: Directing the promotional mix at ultimate consumers
Q189: In the purchase stage of the consumer
Q191: During the postpurchase stage of the consumer
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