The owner of a nail shop that operates in a local strip mall told her daughter, "Well, after budgeting for all of our expenses for next year, we still have about $7,500 remaining for emergencies. Let's budget 20 percent of that amount for advertising." What budgeting technique is the retailer most likely using?
A) all-you-can-afford budgeting
B) percentage of sales budgeting
C) competitive parity budgeting
D) objective and task budgeting
E) linear forecast budgeting
Correct Answer:
Verified
Q240: The promotion-to-sales ratio is a measure used
Q241: Which of these is the best approach
Q242: Allocation of funds to promotion only after
Q243: Allocating funds to promotion whereby the company
Q244: The difficulty with the objective and task
Q246: All of these are forms of direct
Q247: Allocating funds to promotion by matching the
Q248: An important factor in developing successful IMC
Q249: Once the design of each of the
Q250: In terms of a promotional schedule, businesses
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents