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Once the Design of Each of the Promotional Program Elements

Question 249

Multiple Choice

Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use. The ________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.


A) perceptual map
B) efficiency matrix
C) sensitivity analysis
D) promotion-to-sales ratio
E) promotion schedule

Correct Answer:

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