Amanda Received a Postcard from a Local Wellness Spa

Amanda received a postcard from a local wellness spa. The card invited her to attend an invitation-only open house and receive a 20 percent discount on her first service scheduled that day. She went to the spa later in the week to consider getting a facial. With respect to Amanda, the postcard from the spa was a form of direct marketing used to

A) generate direct orders.
B) generate leads.
C) create awareness.
D) generate traffic.
E) create a new image.