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AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

Question 273

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected from the customer?


A) brand
B) price
C) media use
D) model
E) quantity

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