Amazon.com is an Internet retailer located in the United States. About 45 percent of its sales are to customers who live outside the United States. This shows how the digital marketspace contributes to customer value through the creation of
A) service utility.
B) place utility.
C) possession utility.
D) form utility.
E) time and possession utility.

Question

Quizplus · Accepted Answer

Place utility refers to the value added by making a product available in a location convenient for consumers. Amazon's ability to sell to customers outside the United States demonstrates how the digital marketspace enhances place utility by providing access to a global market.

AmazonCom Is an Internet Retailer Located in the United States