In the marketspace, consumers can tell marketers specifically what their requirements are, making possible the customization of a product or service to fit their exact needs. This means that marketers can use it to enhance customer value by providing
A) place utility.
B) form utility.
C) time utility.
D) possession utility.
E) product utility.

Question

Quizplus · Accepted Answer

Form utility refers to the customization of a product or service to meet the specific needs and preferences of consumers, enhancing its value to them.

In the Marketspace, Consumers Can Tell Marketers Specifically What Their