Customization refers to
A) the specialization in one very small but highly sought out specialty item.
B) digital capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C) the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D) items that are unique in every dimension to minimize feature bloat.
E) novelty items used as sales promotions such as cups, hats, etc., that will be imprinted with a company logo and use the company colors and slogans if applicable.
Correct Answer:
Verified
Q130: Digital capabilities that make possible a highly
Q131: Web communities are
A) online cooperative buying centers
Q132: Megan is looking for a gift for
Q133: It is commonly believed that customers will
Q134: The communication capabilities of Internet-enabled technologies take
Q136: Websites that allow people to congregate online
Q137: Interactive communication capabilities provide consumer convenience, reduce
Q138: Reebok, Schwab, Dell, and Seven Cycles are
Q139: iVillage.com is a website for women that
Q140: One of the reasons for the continued
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents