Interactive communication capabilities provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes
A) consumer responsibility.
B) closer global alliances.
C) Web communities.
D) social responsibility.
E) courteous online dialog.

Question

Quizplus · Accepted Answer

Web communities are promoted through interactive communication, as they allow consumers to engage, share information, and connect with others online.

Interactive Communication Capabilities Provide Consumer Convenience, Reduce Information Search Costs