Offering several unrelated product lines in a single store is referred to as
A) intertype competition.
B) multiple distribution.
C) scrambled merchandising.
D) a department store.
E) a specialty outlet.

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of offering a variety of unrelated product lines in a single store, which is intended to increase customer convenience and store traffic.

Offering Several Unrelated Product Lines in a Single Store Is