Intertype competition refers to competition between
A) very similar types of retail outlets that results from a single-product/single-line merchandising policy.
B) retailers when the types of items they sell are virtually indistinguishable from one another.
C) national and generic brands that are sold side by side in a retail outlet.
D) retailers located in separate quadrants of the retail positioning matrix.
E) very dissimilar types of retail outlets that practice scrambled merchandising.

Question

Quizplus · Accepted Answer

Intertype competition occurs when very dissimilar types of retail outlets compete against each other by offering similar merchandise, often through scrambled merchandising, where a retailer adds products that are not traditionally associated with their type of store.

Intertype Competition Refers to Competition Between