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Though Uninformed Consumers Focus Largely on the Extra Markups from Channel

Question 53

Multiple Choice

Though uninformed consumers focus largely on the extra markups from channel members, the four utilities each provide opportunities for


A) channel intermediary development.
B) relationship management between channel intermediaries themselves.
C) value created by channel intermediaries.
D) channel intermediary promotional efforts.
E) recouping cost overruns.

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