Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé brand name in about 140 markets worldwide.

Question

Quizplus · Accepted Answer

Nestlé and General Mills have a strategic channel alliance, which is an agreement between two companies to distribute each other's products in certain markets, allowing them to leverage each other's distribution networks.

Nestlé and General Mills Have ________ to Distribute General Mills