In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Question

Quizplus · Accepted Answer

The purpose of pairing multiple channels with a multibrand strategy is to minimize cannibalization by differentiating the marketing channels, ensuring that different brands target different segments without eating into each other's market share.

In Some Instances, Firms Pair Multiple Channels with a Multibrand