In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Question

Quizplus · Accepted Answer

Kraft Foods using Ajinomoto's distribution system to market its products in Japan is an example of a strategic channel alliance, where two companies collaborate to leverage each other's distribution networks.

In an Example of ________, Kraft Foods Uses the Distribution