Which of these statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?
A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership, rather than through contractual arrangement.
C) Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size.
D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
Correct Answer:
Verified
Q116: Apple now operates over 500 Apple retail
Q117: When a producer owns an intermediary at
Q118: A retailer-sponsored cooperative involves
A) small, independent retailers
Q119: 21st Century Fox is the name for
Q120: A vertical marketing system that involves a
Q122: The three degrees of distribution density are
A)
Q123: Abraham has developed a lawn care service
Q124: Snack foods, bottled water, and batteries most
Q125: The type of vertical marketing system that
Q126: When choosing a marketing channel or intermediary,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents