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Which of These Statements Best Describes the Difference Between a Corporate

Question 121

Multiple Choice

Which of these statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?


A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership, rather than through contractual arrangement.
C) Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size.
D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

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