Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.
A) information
B) convenience
C) variety
D) pre- or postsale services
E) adaptability
Correct Answer:
Verified
Q162: Horizontal conflict refers to conflict that occurs
Q163: Q164: Which of these types of vertical marketing Q165: Channel conflict that arises when one member Q166: Conflict that occurs between two different levels Q168: Conflict occurring between intermediaries at the same Q169: Items such as large household appliances that Q170: The two types of channel conflict are Q171: Customer convenience is an important consideration when Q172: When one channel member believes another channel
A)
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