Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as
A) horizontal conflict.
B) corporate conflict.
C) vertical conflict.
D) lateral conflict.
E) contractual conflict.
Correct Answer:
Verified
Q163: Q164: Which of these types of vertical marketing Q165: Channel conflict that arises when one member Q166: Conflict that occurs between two different levels Q167: Buyers are interested in having numerous competing Q169: Items such as large household appliances that Q170: The two types of channel conflict are Q171: Customer convenience is an important consideration when Q172: When one channel member believes another channel Q173: One consideration in choosing a marketing channel
A)
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