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Setting the Highest Initial Price That Customers Really Desiring the Product

Question 2

Multiple Choice

Setting the highest initial price that customers really desiring the product are willing to pay when introducing a new or innovative product is referred to as


A) a skimming strategy.
B) a penetration strategy.
C) a price-lining strategy.
D) an experience-curve pricing strategy.
E) a prestige pricing strategy.

Correct Answer:

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