Which of these statements regarding odd-even pricing is most accurate?
A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
B) Odd-even pricing can be used in conjunction with a skimming pricing strategy, but should not be used with a penetration pricing strategy.
C) Odd-even pricing does not work if the product is health care-related.
D) Overuse of odd-ending prices tends to mute its effect on demand.
E) Odd-ending prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.

Question

Quizplus · Accepted Answer

Overuse of odd-ending prices can reduce their impact on consumer perception and demand, as consumers may become desensitized to the pricing strategy.

Which of These Statements Regarding Odd-Even Pricing Is Most Accurate