When Dell sells various laptops, it also pre-installs Microsoft Office and other software that customers order at a discount before a laptop is shipped. This is an example of
A) price lining.
B) product-line pricing.
C) bundle pricing.
D) customary pricing.
E) prestige pricing.

Question

Quizplus · Accepted Answer

Bundle pricing involves selling multiple products or services together at a discounted rate, which is what Dell is doing by offering Microsoft Office and other software at a discount with the purchase of a laptop.

When Dell Sells Various Laptops, It Also Pre-Installs Microsoft Office