The setting of prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item, is referred to as
A) line item pricing.
B) product-line pricing.
C) price lining.
D) customary pricing.
E) discretionary pricing.

Question

Quizplus · Accepted Answer

Product-line pricing is the setting of prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.

The Setting of Prices for All Items in a Product