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Which of These Statements Regarding Price Cutting Is Most Accurate

Question 172

Multiple Choice

Which of these statements regarding price cutting is most accurate?


A) Marketers should only consider price cutting if primary demand for a product class will remain stable.
B) Marketers should only consider price cutting if the price cut can be made across all items in a product line and all product lines in a product mix.
C) Marketers should only consider price cutting that is confined to specific products or customers.
D) Marketers should only consider price cutting if the firm also increases advertising.
E) Marketers should never consider price cutting unless a product is in the introductory stage of its product life cycle.

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