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Product-Line Pricing Refers to

Question 177

Multiple Choice

Product-line pricing refers to


A) setting the price of a line of products at a number of different specific pricing points.
B) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
C) adding a fixed percentage to the cost of all items in a specific product class.
D) setting of prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.
E) the marketing of two or more products in a single package.

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