Marketers using a dynamic price policy should take care to avoid
A) requests for allowances.
B) price gouging.
C) contradictory promotions.
D) changes in market segmentation.
E) reliance on government agencies.

Question

Quizplus · Accepted Answer

Price gouging can lead to negative consumer perception and legal issues, so marketers should avoid it when using dynamic pricing.

Marketers Using a Dynamic Price Policy Should Take Care to Avoid