Which of the following represent elements of Step 2 of the price-setting process?
A) constraints and objectives
B) estimation of demand, sales revenue, and price elasticity
C) cost estimation, marginal analysis, and break-even analysis
D) demand for the product class and brand, newness of the product, and competition
E) market segmentation, targeting, and positioning

Question

Quizplus · Accepted Answer

Step 2 of the price-setting process involves estimating demand, sales revenue, and price elasticity to understand how price changes might affect sales and revenue.

Which of the Following Represent Elements of Step 2 of the Price-Setting