Which of these statements regarding pricing objectives is most accurate?
A) Pricing objectives are similar to core values in that there is little to no change in them over time.
B) Pricing objectives may change depending on the segments in which a company is doing business.
C) Pricing objectives may change depending upon the cost of advertising.
D) Pricing objectives are established exclusively by the marketing department.
E) Pricing objectives are extremely sensitive to even the slightest change in the local economy.

Question

Quizplus · Accepted Answer

Pricing objectives can vary based on the different market segments a company targets, as each segment may have different needs, competition, and willingness to pay.

Which of These Statements Regarding Pricing Objectives Is Most Accurate