RadioShack, an electronics retail chain, couldn't compete with the prices offered by other retailers. The company enacted price matching programs and promoted large discounts on its merchandise to raise cash and to try to stave off bankruptcy. The best pricing objective at this point for RadioShack most likely was
A) profit.
B) market share.
C) unit volume.
D) survival.
E) social responsibility.

Question

Quizplus · Accepted Answer

RadioShack's actions to match prices and offer large discounts indicate a focus on generating immediate cash flow to avoid bankruptcy, which aligns with a survival pricing objective.

RadioShack, an Electronics Retail Chain, Couldn't Compete with the Prices