A firm may forgo a higher profit on sales and follow which of the following pricing objectives because it wants to recognize its stakeholder obligations?
A) profit
B) market share
C) unit volume
D) survival
E) social responsibility

Question

Quizplus · Accepted Answer

A firm may choose social responsibility as a pricing objective to fulfill its obligations to stakeholders, such as customers, employees, and the community, even if it means sacrificing higher profits.

A Firm May Forgo a Higher Profit on Sales and Follow