Mrs. Renfro's, Inc., sells 25 different relishes in 45 states. Mrs. Renfro's chipotle corn salsa is so popular that the company cannot make enough to keep its resellers stocked. Its price of $4.50 for a jar seems just right to consumers who savor its hot and spicy taste. The popularity of hot and spicy food is an example of a ________ that Mrs. Renfro's has taken advantage of to make its product a success.
A) barter factor
B) demand factor
C) supply factor
D) consumer index
E) macroeconomic environmental factor

Question

Quizplus · Accepted Answer

The popularity of hot and spicy food is a demand factor that Mrs. Renfro's has leveraged to successfully market its chipotle corn salsa.

Mrs Renfro's, Inc