Because services tend to be ________ rather than an object, they are much more difficult for consumers to evaluate.
A) an opportunity
B) a good
C) a risk
D) a decision
E) a performance
Correct Answer:
Verified
Q2: Sarah has a backache due to overexertion.
Q3: An American Airlines ad shows the airline's
Q4: Intangible items such as airline trips, financial
Q5: There are four unique elements to services-intangibility,
Q6: The new sharing economy consists of all
Q7: Consumers have more difficulty evaluating services than
Q8: To help consumers _, marketers try to
Q9: To help consumers assess and compare services,
Q10: Intangible activities or benefits that an organization
Q11: The intangibility element of a service refers
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