Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as
A) customer management.
B) internal marketing.
C) product management.
D) capacity management.
E) seven Ps of services marketing.

Question

Quizplus · Accepted Answer

Capacity management involves aligning the service component with consumer demand to optimize resource utilization and customer satisfaction.

Integrating the Service Component of the Marketing Mix with Efforts