In the seven Ps of services marketing, process involves not only what is created but also
A) if it is created.
B) how it is created.
C) when it is created.
D) for whom it is created.
E) why it is created.

Question

Quizplus · Accepted Answer

Process in services marketing refers to the methods and procedures used in delivering the service, focusing on how it is created and delivered to the customer.

In the Seven Ps of Services Marketing, Process Involves Not