The tangibles that make up the service, such as buildings, landscaping, vehicles, furnishings, signage, brochures, and equipment, comprise which element of the seven Ps of services marketing?
A) process
B) place
C) physical environment
D) productivity
E) product

Question

Quizplus · Accepted Answer

The physical environment refers to the tangible elements that customers can see and interact with, such as buildings, furnishings, and equipment, which are part of the seven Ps of services marketing.

The Tangibles That Make Up the Service, Such as Buildings