The relationships between internal marketing, internal service quality, employee productivity, and firm profitability is referred to as
A) services blueprinting.
B) employee marketing.
C) the service-profit chain.
D) relationship marketing.
E) gap analysis.

Question

Quizplus · Accepted Answer

The service-profit chain is a concept that links internal service quality and employee satisfaction to employee productivity, which in turn affects firm profitability.

The Relationships Between Internal Marketing, Internal Service Quality, Employee Productivity