The appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's ________ of the service.
A) creation
B) branding
C) exploitation
D) life cycle
E) perception

Question

Quizplus · Accepted Answer

The physical environment where a service is delivered can significantly impact a customer's perception of the service, affecting their overall experience and satisfaction.

The Appearance of the Environment in Which the Service Is