Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands. Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills. Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

Question

Quizplus · Accepted Answer

The value barrier is likely to prevent success because the product does not offer any additional value or differentiation compared to existing products from Kellogg's and General Mills.

Imagine That Post Foods Introduces a Cereal Bar-Trail Mix Crunch-Just