Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when
A) there are physical, economic, or social risks.
B) there are cultural differences.
C) the financial commitment is too great.
D) there is no incentive to change.
E) the product is not consistent with existing habits.
Correct Answer:
Verified
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